The advert we decided to pick for the subverted stereotype was the new money supermarket advert this year. https://www.youtube.com/watch?v=qdeB1eGK57o
Primary codes: The clothes worn by the dancer are not stereo-typically what a man would wear. His body language is camp and walks/dances in a woman-like way. He dresses as a man on the top half of his body where he is wearing a suit and not wearing any makeup and then he wears women's clothes below (short shorts and high heels)
Secondary codes: The dancer is holding shopping bags to show that there is a stereotype that women do the shopping and this advert is breaking down the barriers of that. Furthermore, the lightening coming from the ceiling is focused mainly on the dancers and it's fairly dark around them. This may possibly link to a private dance club where the light is focused on to the pole and the dancer.
Impact: When someone views this they will laugh because it's unusual and rarely seen and they may think it's okay to wear women's clothing or vice versa
Similarities and Differences: Some differences would be that the two gender representation are the exact opposite. A similarity would be that they both have powerful messages despite being positive and negative.
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